How to Run an Annual Campaign

Foundational Fundraising: How to Run an Annual Campaign

Thur. Oct. 17, 2024  |  1:00-2:00 p.m.  |  Champaign Public Library

Annual campaigns are considered one of the primary “legs” of a strong fundraising platform in nonprofit organizations. These recurring, organized efforts to raise money on a yearly basis that supports essential operations can include outreach, direct asks and fundraising events.

Join us for this session, led by guest presenter Sharla Jolly, Senior Development Manager of the American Cancer Society, to learn about annual giving and tips for running a successful campaign. Understand how to set goals, effectively communicate your nonprofit’s mission, launch your marketing efforts, research prospects, and build and develop a base of donors while leveraging the year-end giving season.

 Presented in partnership with the Champaign Public Library.

About the Presenter

Sharla Jolly enjoys working with non-profits to develop solid fundraising plans that can help them meet their long-term goals. She has more than 30 years of experience with communications, marketing and fundraising in higher education and nonprofit environments. Sharla currently serves as a Senior Development Manager for the American Cancer Society (ACS) where she oversees the Coaches vs Cancer of Illinois event among other responsibilities. Having raised more than $500,000 in 2024, she brings a strong understanding of the details that it takes to develop strong fundraising opportunities.